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  • Author: Amol Dalvi

    Amol Dalvi

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Archive for the ‘ExactTarget’ Category

ExactTarget API help

Posted by Amol Dalvi on October 28, 2007

If you are like most ExactTarget API users, your first introduction to the ExactTarget API must have been a PDF document. A large 100+ page PDF document. A little daunting, not so much because of the complexity, but because who the heck has the time to go through a 100+ PDF document. Then someone at ExactTarget probabaly mentioned the ExactTarget Developer Community to you. The community has many useful resources – the documentation, code samples (yes!), forums, a call wizard, ET API experts that respond to your questions!

Let me point out one more piece of the Developer Community that I find very useful – an online help file. It is listed on the “Resources” page, towards the very end of the page. This is the entire REST based API in a search-able, indexed Help format!!!! You can search for a specific API call and get to it directly, no need to thumb through a 100+ PDF. 🙂

Full disclosure – this Help file currently has only the REST based API and the Batch API guides. The Web services API and the ET for AppExchange API are not in there (ExactTarget – please add them in asap!!).


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ExactTarget API tip

Posted by Amol Dalvi on October 21, 2007

Here’s a quick little tip about the new ExactTarget Webservices API, particularly the one that does the integration between and ExactTarget. When you trigger an email send using the ETforAppEx API, make sure you specify –

a) IndividualResults = true;

b) IndividualResultsSpecified = true;

This will ensure that the send, open(s), click(s) are dumped in to by ExactTarget. The manual says there is no need to explicity specify IndividualResults, and that the tracking will be dumped in to SFDC by default. But as a good practice I would strongly recommend you specify it explicitly. You really don’t want to be left guessing if that tracking information will really be sent to SFDC or not.

Send me an email (adalvi -at-  if you want a more detailed code sample.

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Connections ’07 Day 2

Posted by Amol Dalvi on October 3, 2007

The second day has flown by and was just as wonderful as the first day. The day was full of sessions on different tracks ranging from beginner level (Email 101) to advanced tracks (Email 201, Integration and Deliverability). Many attendees stopped by the Right On Interactive booth (in fact we had more stop by in the morning than the whole day Monday). I asked several of them what they thought of the conference and the sessions. Every one of them reported that they were very happy and were learning things. A handful did mention that the challenge to them is to take all this back and incorporate in their daily work life. Yep, that is definitely a hallmark of a successful conference.

The evening  was a formal sit-down dinner and awards ceremony. The food, company and setting was wonderful. ExactTarget pulled a surprise on everyone when they had the “The evolution of dance” guy perform live on stage! He was just awesome!

Closer to home, 5Buckets  has been very successful. We had several people walk up to the booth unsure of what we do; but I see their eyes light up just as soon as we walk them through 5Buckets. Check it out here if you are interested 🙂

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Connections ’07 Day 1

Posted by Amol Dalvi on October 1, 2007

The first day of ExactTarget’s Connections ’07 conference has been absolutely wonderful! Scott Dorsey kicked off the conference at 1pm with his keynote followed by Scott McCorkle showcasing upcoming Fall release. Beyond email, ExactTarget will now support SMS and voice messaging! The focus seems to be on “one-to-one” marketing and a new feature called “Interactions” is being introduced. ExactTarget’s UI has been one of it’s strenghts and now there are some new features that take the UI to the next level. Thumbnail previews, context menus to edit emails in place! All good stuff.

One astonishing fact I learnt today – ExactTarget has invested $5MM in infrastructure. Wow, I can’t wait for the application to get speedy.

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