Life, living and Web 2.0

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  • Author: Amol Dalvi

    Amol Dalvi

Posts Tagged ‘API’

Google SocialGraph API

Posted by Amol Dalvi on February 1, 2008

Google has launched an API around social networking. In the words of Google:

What is the Social Graph API?

The Social Graph API makes information about the public connections between people on the Web easily available and useful for developers. Developers can query this public information to offer their users dramatically streamlined “add friends” functionality and other useful features.

Now here is what I understand of it – 

We all know that Google crawls the web and figures out which pages link to each other. Google is also crawling the web to find out how sites are related to each other. This is done using –

 a) “XFN”: You can change the links on your page (the <a href=””> tags) to include a parameter called “rel”. “rel” basically indicates how is the linked site related to the current site – is it a friend’s site, or is it a colleague’s site, or is it another of my sites, etc.

b) “FOAF”: Include a series of tags at the top of your site page(s) to indicate who your friends are.

Google is basically going through the “rel” parameters and the FOAF xml tags and storing how one site is related to another. And they have now made this information available to everyone via their new API.

Take a look at the 3 minutes video here, particularly the scenario at the end.

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ExactTarget API help

Posted by Amol Dalvi on October 28, 2007

If you are like most ExactTarget API users, your first introduction to the ExactTarget API must have been a PDF document. A large 100+ page PDF document. A little daunting, not so much because of the complexity, but because who the heck has the time to go through a 100+ PDF document. Then someone at ExactTarget probabaly mentioned the ExactTarget Developer Community to you. The community has many useful resources – the documentation, code samples (yes!), forums, a call wizard, ET API experts that respond to your questions!

Let me point out one more piece of the Developer Community that I find very useful – an online help file. It is listed on the “Resources” page, towards the very end of the page. This is the entire REST based API in a search-able, indexed Help format!!!! You can search for a specific API call and get to it directly, no need to thumb through a 100+ PDF. 🙂

Full disclosure – this Help file currently has only the REST based API and the Batch API guides. The Web services API and the ET for AppExchange API are not in there (ExactTarget – please add them in asap!!).

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ExactTarget API tip

Posted by Amol Dalvi on October 21, 2007

Here’s a quick little tip about the new ExactTarget Webservices API, particularly the one that does the integration between Salesforce.com and ExactTarget. When you trigger an email send using the ETforAppEx API, make sure you specify –

a) IndividualResults = true;

b) IndividualResultsSpecified = true;

This will ensure that the send, open(s), click(s) are dumped in to Salesforce.com by ExactTarget. The manual says there is no need to explicity specify IndividualResults, and that the tracking will be dumped in to SFDC by default. But as a good practice I would strongly recommend you specify it explicitly. You really don’t want to be left guessing if that tracking information will really be sent to SFDC or not.

Send me an email (adalvi -at- rightoninteractive.com)  if you want a more detailed code sample.

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