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  • Author: Amol Dalvi

    Amol Dalvi

Posts Tagged ‘ExactTarget’

ExactTarget API help

Posted by Amol Dalvi on October 28, 2007

If you are like most ExactTarget API users, your first introduction to the ExactTarget API must have been a PDF document. A large 100+ page PDF document. A little daunting, not so much because of the complexity, but because who the heck has the time to go through a 100+ PDF document. Then someone at ExactTarget probabaly mentioned the ExactTarget Developer Community to you. The community has many useful resources – the documentation, code samples (yes!), forums, a call wizard, ET API experts that respond to your questions!

Let me point out one more piece of the Developer Community that I find very useful – an online help file. It is listed on the “Resources” page, towards the very end of the page. This is the entire REST based API in a search-able, indexed Help format!!!! You can search for a specific API call and get to it directly, no need to thumb through a 100+ PDF. 🙂

Full disclosure – this Help file currently has only the REST based API and the Batch API guides. The Web services API and the ET for AppExchange API are not in there (ExactTarget – please add them in asap!!).

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ExactTarget API tip

Posted by Amol Dalvi on October 21, 2007

Here’s a quick little tip about the new ExactTarget Webservices API, particularly the one that does the integration between Salesforce.com and ExactTarget. When you trigger an email send using the ETforAppEx API, make sure you specify –

a) IndividualResults = true;

b) IndividualResultsSpecified = true;

This will ensure that the send, open(s), click(s) are dumped in to Salesforce.com by ExactTarget. The manual says there is no need to explicity specify IndividualResults, and that the tracking will be dumped in to SFDC by default. But as a good practice I would strongly recommend you specify it explicitly. You really don’t want to be left guessing if that tracking information will really be sent to SFDC or not.

Send me an email (adalvi -at- rightoninteractive.com)  if you want a more detailed code sample.

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